Creativity on Demand (Part 1): Not What, Not How, But When!

Nothing stiffles creative flow more than getting tangled up in the weeds of magical notions about HOW we think creativity is supposed to happen.

When we do, we’re operating more like Key & Peele in their hilarious “Lightning in a bottle” skit than the consistent creatives we long to be.

For years, I’ve stuggled to find a creative process that didn’t feel too forced, but would be structured enough for me to create with consistency.

As someone who makes a living as a writer, public speaker, and marketing consultant, I don’t always get to choose my deadlines, so I’ve invested a lot of time, energy, and resources in trying to crack the “code” of how to be creative on demand.

Over the years, I’ve read over 20 books, invested hundreds of hours in research, and experimented with 30+ different creative processes to share what I’m going to share with you in this COD: Creativity On Demand Series.

As an Army combat veteran that has been diagnosed with PTSD and bipolar disorder, I can’t always predict what mental/emotional climate I’m going to face from day to day. I also frequently struggle with insomnia. All things that can affect my ability to show up and deliver the creative assets I need to.

I’ve found it both interesting and encouraging to explore the link between bipolar disorder and creativity.

The Power of When

Outside of getting physical exercise, maintaining a healthy diet, taking meds, and practicing good sleep hygiene, the most powerful resource in my COD formula has been, not “what” I do, not “how” I do it, but rather, “When” I do it.

“When” is the ultimate lifehack. It’s the foundation of success, the key that unlocks a faster, smarter, better, and stronger you. Knowing “when” enables you to perform “what” and “how” to your maximum potential.”

-Michael Breus, PhD

I’ve read every bestselling book on creativity there is and, by far, the one that revolutionized my creative process the most, has been, The Power of When by Dr. Michael Breus.

A book that isn’t about creativity!

For a more in-depth look at why I like the Power of When book so much and a chance to win a FREE copy, read THIS.

Since I’ve established my personal chronotype (Wolf), I’ve been able to fine-tune my creative process and unleash my creative genius like never before.

I used to consume my coffee as soon as I woke up, and I would always crash around the time that I needed to be productive. I would also feel anxious, jittery, and distracted.

After discovering that based on my chronotype, I should hold off on consuming caffeine until 11am, I made this one simple adjustment to my morning routine and it has worked wonders for me and my creative workflow.

Rather than experiencing my inevitable morning crash as before, I now have energy and am productive until lunch time. Nor, do I feel anxious, jittery, or distracted. I’m now calm, cool, collected and most importantly, creative on demand!

Interested in learning what your chonotype is? Take the Power of When Quiz. It’s completely FREE and only takes a few minutes!

Head over to the power of when website and take the quiz to find our what your chronotype is.

Let me know in the comments below what chronotype you are (Where’s my woldpack at!?).

For those who subscribe/comment, I will randomly select one lucky person to send a copy of the Power of When book to.

They will also get early access to my COD: Creativity on Demand course/community (beta).

Subscibe and stay tuned for Part Two!

I look forward to hearing from you! If you have any questions or would like to make content recommendations, or offer some constructive criticism, please feel free to reach out to me at

Get new content delivered directly to your inbox.

A Little Bit About Me…

Hi, my name is Daniel Fortune. I’m a husband to 1, dad to 5, U.S. Army combat veteran, mental health advocate, writer, and public speaker currently residing in the central valley of the sunny state of California. I started the Minding My Own Madness Blog as with a vision to become one of the best personal development and mental health resource blogs. As someone who has battled with combat related PTSD and Bipolar 1 Disorder for 2 decades now, I intimately know the unique struggles people living with a mental illness face. Feel free to contact me at if you find yourself in crisis or would just like to say hi. I’m always just a message away.

Daniel Fortune - Minding My Own Madness
Daniel Fortune – Minding My Own Madness

“You can’t fail if you refuse to quit. Keep fighting the good fight and NEVER lose hope. You’re not alone. There are other people feeling the same way you feel right now. Asking for help isn’t a sign of weakness, it’s a sign of wisdom.”

Rating: 5 out of 5.

I had the honor of serving with Fortune overseas. He is a solid guy and our relationship has lasted long after us both leaving the Army. He has helped me get out of dark places multiple times. I’m extremely grateful for his friendship and ability to sense when others are in need. Read his content, ask him questions, and journey well!

— Eric (Friend/Army veteran)

Rating: 5 out of 5.

So glad I found this blog! It helped me find the mental health resources I needed and get out of a rough patch. Doesn’t hurt to shoot Daniel a message. He was kind enough to take time out of his busy schedule to respond to me. You won’t regret it. He’s a really cool, down to earth, and knowledgable guy who knows what it’s like to struggle. So grateful for this blog!

— Spencer

2 responses to “Creativity on Demand (Part 1): Not What, Not How, But When!”

  1. […] my first Creativity on Demand (COD) post earlier this week, I talk about how this book has helped revolutionize my creative process. Since […]


  2. […] our first post in this COD series, I shared one of the most powerful resources I’ve discovered/used to go […]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: